The Legacy of Gérald Genta Lives On: A New Chapter in Watch Design
In the world of watchmaking, the name Gérald Genta stands tall, and for good reason. Genta's uncompromising approach to design and his iconic creations have left an indelible mark on the industry. So, when a new timepiece bearing his name emerges, it's an event that demands our attention.
The latest addition to the Gérald Genta Geneva collection is a testament to his enduring influence. Unveiled during LVMH Watch Week 2026, these two time-only models in rose and white gold are a tribute to Genta's legacy, yet they offer a fresh perspective.
But here's where it gets intriguing: these designs aren't plucked from Genta's archives. Instead, they are the vision of Matthieu Hegi, the Artistic Director of La Fabrique du Temps Louis Vuitton. Hegi has drawn inspiration from Genta's iconic style, creating a rounded square shape that feels like a natural extension of the Maestro's work.
You might recognize the design, as it made its debut last September with the brand's Minute Repeater. The case has been slightly adjusted, resulting in a more compact and elegant profile. Hegi's attention to detail is evident in the singular central lug, a design element often associated with ladies' dress watches, ensuring the watch retains its refined aesthetic.
The stepped, rounded bezel adds a touch of brilliance, with its highly polished finish and mirrored form reflected in the rounded baton markers and hands. This design choice creates a visual illusion, making the watch appear slightly smaller and drawing the eye towards the dial.
Each gold variation boasts a unique dial. The rose gold dial features a gradient shift from dark brown to a light sandy tone, while the white gold dial transitions from black to silvery grey. The finely grained texture adds depth and interest, enhancing the gradient effect.
The dial itself is uncluttered, with minimal text and thin baton markers. The minute track is a thoughtful design element, rounded on the inside to mirror the movement of the hands and squared on the outside, echoing the case shape. This attention to detail ensures the time-telling function feels seamlessly integrated into the 'squircular' case.
Flip the watch over, and you'll find a Zenith Elite movement. This automatic calibre, dating back to 1994, has undergone upgrades over the years. Originally developed by Zenith, now an LVMH stablemate, this movement was designed to meet the brand's high standards for reliable automatic timekeeping.
The new Gérald Genta Geneva collection is now available, priced at CHF 25,000. With its blend of classic Genta-inspired design and modern touches, this collection is a must-have for watch enthusiasts and a testament to the enduring appeal of Gérald Genta's legacy.
And this is the part most people miss: it's not just about the horology; it's about the design. So, what do you think? Is this a worthy addition to Genta's canon? Let's spark a discussion in the comments!
